In class I promised a big metrics data dump, so here goes. Below you will find slides that I omitted that go into a little more detail, as well as a number of links you might find helpful for finding tools, thinking about measurement, and putting it into practice. Anything else you’ve come across that might be helpful to know about or use?
MGT 489 – Lecture 7 – Metrics Follow-Up Slides
Measurements to care about:
6 Facebook Metrics Marketers Should Be Measuring
Retailers Using Custom Audiences Can Now Measure Offline Sales
How to Draw Meaningful Conclusions from Social Media Metrics
The Definitive List of Metrics and Analytics for Pinterest
5 Twitter Metrics Beyond Follower Count
Finding and using software to help you measure things:
5 Categories of Social Media Software
How to Use the New Facebook Insights
5 Facebook Insights Upgrades Worth a Closer Look
How to Use Facebook Insights: Three Case Studies
10 Best Social Media Management Tools
Optimize Your Social Media Management with These New Tools
Consequences of measurement:
10 Social Media Measurement Best Practices
GM to Quit Marketing on Facebook
Predicting Summer Box Office Hits with Social Media
MGT 489 