Metrics, metrics, metrics!

In class I promised a big metrics data dump, so here goes. Below you will find slides that I omitted that go into a little more detail, as well as a number of links you might find helpful for finding tools, thinking about measurement, and putting it into practice. Anything else you’ve come across that might be helpful to know about or use?

MGT 489 – Lecture 7 – Metrics Follow-Up Slides

Measurements to care about:

6 Facebook Metrics Marketers Should Be Measuring

Retailers Using Custom Audiences Can Now Measure Offline Sales

How to Draw Meaningful Conclusions from Social Media Metrics

The Definitive List of Metrics and Analytics for Pinterest

5 Twitter Metrics Beyond Follower Count

Finding and using software to help you measure things:

5 Categories of Social Media Software

How to Use the New Facebook Insights

5 Facebook Insights Upgrades Worth a Closer Look

How to Use Facebook Insights: Three Case Studies

10 Best Social Media Management Tools

Optimize Your Social Media Management with These New Tools

Say Hello to #NewKlout



Consequences of measurement:

10 Social Media Measurement Best Practices

GM to Quit Marketing on Facebook

Predicting Summer Box Office Hits with Social Media

Why We Fake Our Way to Twitter Fame

Bill Gates: My Plan to Fix the World’s Biggest Problems


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