Welcome to MGT 489: Social Media Marketing for Spring 2016

Welcome! Repeating an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Spring Quarter 2016. We’ll use this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Participating on this blog (as well as Facebook and Twitter) is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!

Readings for Week #1 and #2

Here are the readings for the first and second weeks of class. Enjoy!

Every Second on the Internet

The Conversation Prism

Mapping the Social Internet

Social Media is Key for Marketers (But Not How You’d Think)

Watch Out For These Social Media Marketing Myths

10 Steps for Successful Social Media Monitoring 

Tweeting Ferguson: How Social Media Can (and Cannot) Facilitate Protest

The Real Value of Facebook Isn’t Your Likes and Fans

 

P.S. I will post the slides and assignments to the Class Documents section of the blog–check them out there!

Welcome to Social Media Marketing for Fall 2015

Welcome! Repeating an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Fall Quarter 2015. We’ll use this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Participating on this blog is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!

Welcome to Social Media Marketing for Spring 2015

Welcome! Just to repeat an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Spring Quarter 2015. We’ll be using this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!

Welcome to Social Media Marketing for Winter 2015

This is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Winter Quarter 2015. This blog is designed for us to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class. Plus, it’s good social media practice!

Treat this blog like a learning experience. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides. The material you share will count toward your final grade, so be sure to be active here over the next few weeks!

Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!