As an example of good social media, IKEA seems to have well-structured 5 Vs. Here is a good summary of their strategies:
Here are some tips on how to promote your social media content. Link is below.
- Embrace the visual
- Headlines Matter
- Customize the platform
- Share at the right time
- Don’t be afraid to post several times
- Ask Questions
- Share on the right platform
- Pay to play
- Maximize your brand advocates
- Leverage communities
- Experiment with content creator communities
Mcafee is one of the leading antivirus software programs used by many today to protect their computers from viruses. They have written a blog post with tips on how to protect yourself when using social media networks.
- The internet is permanent
- Be selective when accepting a friend
- Exercise caution when clicking on a link
- Manage your privacy settings
- Be aware that what you share may be shared again
- Don’t reveal personal information
- Turn off GPS function when using phone
- Don’t enable auto login
- Change your password frequently
- Closed old accounts that you don’t use frequently
For more details, read the link below to the actual article.
As verifying accuracy in social media is one of the major issues, I found a good accuracy checklist to share. Anything else should be added on the list?:
An useful template by HBR.
“Social media marketing is not about completely giving up all control of the brand, but changing methods to maintain influence in the new consumer-controlled social media reality. ”
Immediately after terror attack on Paris, Facebook started tricolore-filter campaign, similarly as they did rainbow-filter one for marriage equality. People share the hearts with Paris by filtering their profile pictures. The movement was so quick and viral. But I don’t do this. I don’t discourage their honest grief to the victims at all, and my heart is also with Paris. However, I need to remember the same tragedy recently occurred in Lebanon and Pakistan, so the same degree of care should have been given. Filtering pictures made me consider I might be biased to express my sorrow from one incident to another. I don’t let Facebook control me. I control my social network. The peace for every lives is our hope.
With everything is going digital or online, it is inevitable, but security protection is a must. Your company has to decide which social media networks are best to use and to create brand awareness. However, many companies overlook network protection. This article from PC World gives some tips on how to protect yourself while using social media.
As Lauren explained briefly how she utilizes Facebook Pixel, here is a little more info about Facebook Pixel that I found, and thought it would be good to share:
I did not know that there are a variety of good, trendy topics discussed on the LinkedIn publication! What I found today was regarding Google URL Builder, which Lauren mentioned in her presentation. Hope this article helps!
…but knowing some basic etiquette can help you be a better marketer and a better social media citizen. Here are some good rules to follow on social media–some are best practices, some are kindnesses, all are good ideas.