We talked about how Snapchat harnesses a lot of trends in social media, including users’ desire for privacy and impermanence. But these features can make it very difficult for marketers to use. Here’s some good advice for how to use Snapchat to market a brand, product, or person to potential new followers.
We talked a little about Facebook Insights, but Twitter has its own analytics dashboard, too. Here’s a couple of articles with tips and tricks about how to use it to your advantage:
The readings for next week are below. Make them count! 😉
In planning your schedule and strategy, a template can be extremely helpful. Here is an excellent set of templates for a variety of social media actions. Always take help when you can get it!
And here’s a good template for a content schedule:
Stories are essential to a good social media campaign. Indeed, all of marketing relies on them. I don’t know that I would go so far as this article in saying they are new biggest business skill, but Hubspot’s take on stories is worth a look:
If you can’t take Hubspot’s word for it, then AdWeek would like to chime in, too:
Being a good social media manager often means being more outgoing and talkative than you are offline. How do you learn to communicate your message when you don’t want to communicate much at all? Here’s some helpful advice about overcoming introversion on social media:
Sorry for the delay! Here are the readings for next week. Happy reading!
And here are the readings for the next class:
You’re in luck! Amazon has just the device for you! Be sure to read the reviews first to make sure it’s the banana slicer you need:
Hutzler 571 Banana Slicer
Here are the readings for the first and second weeks of class. See you on the 16th!
P.S. I will post the slides and assignments to the Class Documents section of the blog–check them out there!
Welcome! Repeating an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Spring Quarter 2016. We’ll use this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.
This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.
Participating on this blog (as well as Facebook and Twitter) is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!
I’m really looking forward to working with you all this quarter!