The New New Social Media: Snapchat

We talked about how Snapchat harnesses a lot of trends in social media, including users’ desire for privacy and impermanence. But these features can make it very difficult for marketers to use. Here’s some good advice for how to use Snapchat to market a brand, product, or person to potential new followers.

Snapchat Marketing: A Beginner’s Guide

10 Ways to Market Your Brand on Snapchat

10 of the Best Brands on Snapchat Right Now (And Why They’re So Great)


Twitter Analytics, too!

We talked a little about Facebook Insights, but Twitter has its own analytics dashboard, too. Here’s a couple of articles with tips and tricks about how to use it to your advantage:

Using Twitter’s Improved Analytics Tools for Audience Insight

How to Use Twitter’s Analytics: 15 Simple-to-Find Stats That Can Help You Tweet Better

The Second to Last S in SUCCESS

Stories are essential to a good social media campaign. Indeed, all of marketing relies on them. I don’t know that I would go so far as this article in saying they are new biggest business skill, but Hubspot’s take on stories is worth a look:

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

If you can’t take Hubspot’s word for it, then AdWeek would like to chime in, too:

Why Brands Need to Skip the Ads and Start Telling Stories

Readings for this week and next session, too

Sorry for the delay!Ā Here are the readings for next week. Happy reading!

Quiz: What Makes for a Good Tweet?

You Will Not Believe How Easy It Is to Make Something Go Viral

Why Ideas and Products Become Contagious

Why Are Upworthy Headlines Suddenly Everywhere?

Increasing Sales By Answering Customers’ Questions

And here are the readings for the next class:

Create a Social Media Plan from Scratch

10 Tips for Building a Strong Community

Facebook Reach Strategies

When Co-Creation Becomes the Beating Heart

Readings for Weeks 1 and 2

Here are the readings for the first and second weeks of class. See you on the 16th!

Every Second on the Internet

The Conversation Prism

Mapping the Social Internet

Social Media is Key for Marketers (But Not How Youā€™d Think)

Watch Out For These Social Media Marketing Myths

10 Steps for Successful Social Media MonitoringĀ 

Tweeting Ferguson: How Social Media Can (and Cannot) Facilitate Protest

The Real Value of Facebook Isnā€™t Your Likes and Fans


P.S. I will post the slides and assignments to the Class Documents section of the blogā€“check them out there!

Welcome to MGT 489: Social Media Marketing for Spring 2016

Welcome! RepeatingĀ an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for SpringĀ Quarter 2016. Weā€™ll useĀ this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we donā€™t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Participating on this blog (as well as Facebook and Twitter) is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!

Iā€™m really looking forward to working with you all this quarter!