SEO Spam (Don’t Do It!) – Updated

In case you were interested in learning more about what not to do regarding SEO and trying to game the Google system, here are some articles about recents trends and events that might shed more light on best and worst practices.

The Golden Age of Spam Comments Has Ended

Google Downgrades Rap Genius Links from Lyrics Searches

The New SEO Rules in a Content Marketing World

And of course, Google has a number of documents explaining how to do it yourself and how to hire someone to do it. Here’s their one-page SEO Guide, for a brief overview, too.

Updated: Expedia too!


Readings for Week #5

Feel free to share the readings for next week, in the spirit of the topic:

Three Secrets to Make a Message Go Viral

You Will Not Believe How Easy It Is to Make Something Go Viral

Why Ideas and Products Become Contagious

Why Are Upworthy Headlines Suddenly Everywhere?

Have a wonderful week!


Snaptor launch!!

On both Thursday and Friday the Snaptor Team will be standing outside the Geisel, next to Library Walk telling people about the app, and most importantly trading cupcakes for Snaptor app downloads. The team expects that they can get a couple hundred users. Snaptor needs incredible people to come out and join those days to get people excited and involved!!

When: Thursday 30th & Friday 31st

Thursday 9.30 – 12.30
Thursday 12.30 – 3.30
Friday 9.30 – 12.30
Friday 12.30 – 3.30

5 SEO Trends Every Entrepreneur Needs to Know for 2014


“Is SEO dead?” It’s a common question within the online marketing world today.

If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. It’s undeniable that the SEO landscape is changing.

For instance, Google is taking a hardline approach. Shady link-building tactics (think Rap Genius), poor quality content and bad design are just a few of the factors causing websites to get penalized. So what’s worked for your business in the past may no longer work, and in fact, could actually hurt your business now.

Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration. It’s time to adapt your strategy to address these realities. Here’s a closer look at five trends that will shape your SEO success in the year ahead.

1. Effective SEO has three pillars. A strong SEO strategy has three core components: links, content and social media. What’s become more pronounced in the last year is the relationship between these elements. Content must be laser focused on your audience’s needs and honed to drive specific profit-generating actions. Social media amplifies your reach, signaling to search engines that users find your content valuable. Links from high quality sites also reinforce that you’re a solid, trustworthy site. A virtuous cycle is starting to emerge that all begins with writing great content.

Related: Are You ‘Layering’ SEO? You Should Be.

2. The rise of content marketing moves toward digital maturity. Content marketing was the top marketing buzzword of 2013, and it’s a trend that’s here to stay. Brands need to become savvy about telling their own stories and creating content that resonates with audiences. As the initial fascination with content marketing wears off, marketers are now demanding more return on investment, or ROI. Content marketing is maturing, and as a result we’re better able to effectively target content, measure performance and correct course to improve results.

3. Mobile optimization is no longer optional. With the release of Google’s Hummingbird updates, it’s getting harder for sites without a mobile strategy to rank well. This includes both a responsive design and a mobile content strategy. Realistically, it’s time to invest in this anyway from a business perspective: Half of Americans own smartphones and more than a third own tablets according to Pew Internet. Responsive design ensures that your site looks great across a range of mobile devices. A mobile content strategy targets your content to the context, needs and behaviors of mobile users. To learn more about post-Hummingbird mobile optimization, read The Key Ingredients to a Winning Mobile Content-Marketing Strategy.

Related: How to Fix Your Website If You Violate Google’s Quality Guidelines

4. Building your brand is more important than building links. A strong brand is playing an increasingly important role in SEO. One tangible example is Google’s introduction and emphasis of Google Authorship, a program that connects content to your author profile with recognized authors’ content performing better in search engine results. Building your brand and thought leadership in your space are critical steps to ranking well over time. For help building and implement a branding strategy, see this collection of resources.

5. Social media, especially Google Plus, plays an integrated role with SEO. Google is relying more than ever on human signals in the form of shares and mentions on social media to help vet sites. If you don’t have a strong social media marketing presence and a strategy that makes it easy for people to share your content, it’s time to implement one (for help with that, I recommend “How to Determine Which Social Media Network Fits Your Business.”

Social media has matured to the point where it’s intersecting with SEO to help determine search rankings. Two easy places to start are building your Google Plus presence and ensuring that your website and blog have content sharing modules built in.

As you’re developing your company’s SEO plan, remember that all these trends add up to two things: integration and balance. Invest in all the key areas — from writing good content, to building links and developing your social platforms — with the understanding that they mutually support each other. Customize your plan by identifying your company’s gaps and opportunity, and focus on the channels that bring you closer to your audience. Good search engines rankings will follow.

Original link:

A Facebook Kerfuffle!

You may have heard about Facebook’s impending demise! If not, then you should know that a study by some Princeton graduate students suggests that social networking sites rise and decline like communicable diseases do, and this raised quite a fuss. It suggests that Facebook is likely to lose 80% of its users in the next three years. 800 million people is a lot, and so this got a lot of coverage, at first pretty credulous, and then pretty critical. The articles all raise interesting points about the merits of Facebook and this study, the nature of virality, and the future of social media. There are many worth checking out, among them:

The original (not yet peer reviewed) academic article

Facebook is about to lose 80% of its users, study says

The MySpace Fallacy

Debunking Princeton


Agents’ quality control

Marketing company such as BzzAgent have many agents who spread a rumor. I want to know how they maintain agents’ quality. What if an agent  comes out with his/her task? It is big risk to not only the company but also the client. What do you think about agents’ quality control?