We won’t talk about SEO

…except that everything we will talk about in class is also in service of SEO. Here’s a great article explaining why we won’t talk about it, and why that’s okay:

Why I Stopped Selling SEO Services and You Should Too

P.S. SEO = Search Engine Optimization. Google has some very useful resources describing the basics of SEO here and elsewhere on the web.


Social media can be a trusted source…but which networks are most trusted?

We talked in class about social media being effective because it taps into our already trusted networks of friends, family, and colleagues. But certain sites will do this better than others. The link below will give you some useful data on which sites and types of content are most trusted, and by whom. Check it out!

Which Social Networks Do People Trust the Most?

Readings for Week #1 and #2

Here are the readings for the first and second weeks of class. Enjoy!

Every Second on the Internet

The Conversation Prism

Mapping the Social Internet

Social Media is Key for Marketers (But Not How You’d Think)

Watch Out For These Social Media Marketing Myths

10 Steps for Successful Social Media Monitoring 

Tweeting Ferguson: How Social Media Can (and Cannot) Facilitate Protest

The Real Value of Facebook Isn’t Your Likes and Fans


P.S. I will post the slides and assignments to the Class Documents section of the blog–check them out there!

Welcome to Social Media Marketing for Fall 2015

Welcome! Repeating an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Fall Quarter 2015. We’ll use this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Participating on this blog is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!