A couple of interesting articles in the news about how Facebook (and Twitter, in a different way) filters its feeds, so that certain posts are emphasized and other posts are minimized. In Wired, there is a brief article and infographic about how Twitter and Facebook attempt to customize feeds to match their users preferences. And in Gawker, a staff member at an NGO writes about the ethical implications of Facebook’s algorithm to reduce organic reach; he raises the point that many nonprofits rely almost solely on Facebook for advertising, and they are hit equally hard by these restrictions.
MySMN: My Social Marketing Network is a start-up marketing firm that focuses on helping their clients boost their social media marketing tactics. They do this through several different avenues, such as the conventional social media outlets: Facebook, LinkedIn, Twitter, Pinterest, email marketing, etc, but also SEO advancement tactics. This is search engine optimization, which allows for your company to be more popular on search engines. A simple triangle scheme shown here can be used to simply describe what three things SEO encompasses to optimize companies’ popularity on the web. The most important aspect of SEO to worry about is the right hand, lower corner: mention in an outside source’s website. If a company were to be mentioned in a newspaper or tabloid article, their popularity on search engines would be much higher than a company who only has their personal website umbrella-ing any other personal sites associated with their company.
Working on SEO, many companies will keep a blog that posts frequently on things relating to their company, not things directly about their company. Blogs are helpful for SEO because they use focus keywords that search engines look for and if popular enough, will appear first on search results. For example, MySMN has a client, MD Home Health, that keeps a blog to target their audience. Their company is in-home medical and non-medical home care and their target audience are the elderly who may require these types of services. Their blogs don’t focus on what their services are, but more so what you can do to live a healthy life. This will allow a variety of focus keywords and search results can more often land on their blog and website.
There are several more services MySMN offers and SEO is just one of them. Not only do they have to market for their clients, but they also must keep in mind their own company to market. A lot of the services they offer are also being put into play with their own company. The company has a great work environment allowing them to all really focus and appreciate their clients.
These are not the only notable events and news in social media this week, but they are certainly interesting:
It turns out that companies are starting to use social media participation as a way to make their legal obligations easier to handle, in kind of an evil way. A number of notable brands use their consumers’ social media participation as a legal agreement, meaning that people who opt in to following or liking the brand may be agreeing to solve any legal issues with the company through arbitration, a less-consumer friendly approach. Read about this trend in the New York Times.
Skywriting had been going out of favor in recent years, but is making a comeback, in part due to social media. Instagram may have saved this retro practice. Read about it in the Atlantic.
Finally, I can’t really say much in this family friendly blog about the major social media marketing event (i.e., snafu) of the week, but Mashable had some great reactions to it. The photographic reenactment is my favorite. Check it out here.
It’s good advice not to request likes if possible, and especially to avoid asking people to “like if you agree” with something. The former makes you seem desperate, and the latter can feel like extortion. If your content is good, people will like it organically.
And now this advice is even better: Facebook is trying to tamp down on these kinds of posts, and has once again tweaked its algorithm to reduce their exposure to followers. Read here for more info.
I’d never thought about how alike being a good social media user and being a good journalist had in common, until I read this article. But of course they both deal with trying to disseminate content and get it read. Some good advice for both here!