Welcome to Social Media Marketing for Winter 2014

This is the official blog for MGT 209: Topics in Marketing: Social Media Marketing for Winter Quarter 2013, for both sections. We’ll be using this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!