This may not have a ton to do with marketing per se, but it’s a sweet and funny story about the power of social media and the importance of understanding cultural differences. Check out the story of what happened after one man’s cell phone got stolen:
Buzzfeed had crazy amounts of traffic this last week due to a simple picture of a dress, not to mention all the other sites that received traffic talking about that picture. What is it about this particular post that made it go so very viral?
Here’s a couple of interesting things we talked about today, in case you want to read more:
Despite the long winded interjections by our colleague and cohort/auditor (you all know who I’m talking about), tonight’s class was outstanding. I downloaded three apps to check them out – Paper by Facebook, Vine by the Twitter team, and Snapchat to see how they worked. Snapchat is the most troublesome as I don’t really “get” how to establish a network. Can we all try to snapchat as a class to understand if it means anything at all?
Anyway, I was actually driven to try new things. And, at this stage in my online life, that’s a hard sell b/c I’m basically overwhelmed with what I already have to manage.
P.S. Paper might be worth it. I still have a love affair with Flipboard, but it might be my new favorite thing.
…posted from my mobile – I am not responsible for bad grammar, typos or anything else unless you opt in.
…But even despite their inherent cat advantage, @TidyCats is doing some great work on Twitter these days. I’m especially fond of their Dr. Julius Von Pepperbottom tweets:
— Tidy Cats (@TidyCats) February 7, 2014
They’re working to make their followers feel welcome, by repurposing people’s tweeted pictures of their cats:
They even do a nice job of tying their tweets in to current events, like the Super Bowl:
And other brands’ Super Bowl ads:
— Tidy Cats (@TidyCats) February 3, 2014
What other good Twitter lessons might you learn from Tidy Cats’ Twitter presence?
A potpourri for a potentially rainy Thursday:
It’s good to know your memes as a social media manager. You may not need to know them quite this well, but just in case you were looking for a thorough linguistic analysis of the doge meme, here you go:
And it turns out that Yelp reviewers can be held legally culpable for false and defamatory reviews. That’s right, a false or exaggerated bad review on Yelp may be slander. Let’s see how and if that changes how Yelp works:
I just wanted to reserve this space so we can talk about any notable Super Bowl-related social media events. We’ve already seen some commercials released ahead of time on line to build buzz, and some “behind the scenes” video, and there’s like plenty more where that came from. Come back here to post your favorites and try to divine what worked and what didn’t and why!
We talked this week a little bit about how much time it can take to be a social media manager. Lots, it turns out! Part of its time-consuming nature is that it has its own subtle local patois. A couple of interesting recent examples of how social media has its own peculiar customs you might need to learn:
Any strange or surprising habits or rules you have noticed as you’ve broadened your social media experience?
In case you’re wondering, this is a cute, stylish, useful overview of how Twitter works. Plus, cats!