Twitter is an unbelievably powerful platform for all types of business. Most people don’t know the power of that bland little search bar at the top though. Similar to Facebook’s search bar, Twitter has a lot of powerful features that can help you unlock your company’s fullest marketing potential. Below are a few search tips that will help you figure out who your customers are and what they are talking about. Using this information you can more effectively target and cater your social media campaign towards the interests of those who share your content.
1. Search For Your Company
Search for your company on twitter to find out relevant discussions about your company and industry. To make sure you are seeing only conversations on Twitter, be sure to include -http after your company name (ex: Xfer Records -http) to filter out tweets with links. If the name of your business has more than one word, add quotation marks around your search query.
Search results without -http
Search results with -http
2. Search For People Tweeting/Re-Tweeting Your Content
Search for the exact URL of your blog post/website/video link/etc. directly in the search bar to see who is posting about your content. This is particularly helpful because not everyone tweets your content and includes your twitter handle, making it difficult to find these tweets in your interactions. Tip: You can also do this on competitors URLs to see who is sharing their content – a nice way to “steal” users.
Search results with a URL as the search query
3. Search For What Your Followers Are Talking About
Again, search for a topic that your think your followers would talk about and append it with -http to filter out tweets with links. Here I search for “music production” -http. Notice I used quotes around music production to filter only tweets with that query exactly as it is shown, rather than a tweet containing one of the two words. Once the result shows up, make sure to tick on the left side People You Follow to only display tweets from your followers who are talking about music production.
4. Search For Conversations Near You
This is particularly helpful for local businesses who want to engage with potential customers in a given area.
If you’re a nightclub owner trying to figure out who is talking about nightlife you could search for a relevant keyword like “EDM” (electronic dance music) and then click the Near You button on the left. Tip: Be sure to use the -http with your search to make sure you are only monitoring conversations in your area that are taking place on twitter.
Bonus Tip: For any searches you do try selecting All if you want more results because the first results are typically the “Top” results.