Here are the readings for next week. Happy reading!
Apparently not so much anymore. Two of the biggest players in anonymous social media, Secret and Whisper, are either closing or having to remind people they still exist. What do you think might have led to the quick downfall of this kind of network?
A discussion on corporate use of Twitter and HBR’s attempt to rank corporations empathy via tweets.
Buzzfeed tracks and analyzes how its content is shared across platforms to optimize quality of content creation using proprietary technology called “POUND”
Occasionally you’ll want to search for yourself or your company on Twitter, to see what kinds of things people are saying about you unbidden. Here’s a clever reporter’s trick to help you find your customers’ personal experiences with your organization:
We talked last week about how to try to make your content go viral. We even talked about a few of the potential drawbacks of going viral. Here is one downside we didn’t consider:
A great SlideShare about the benefits of Content Marketing:
A good breakdown of digital marketing strategies for a business school: http://mashable.com/2011/11/15/harvard-business-school-cmo/
Food for thought as we take a closer look at Rady’s online presence – social media should not only improve brand awareness, but also shape perception and differentiate from competing institutions.
This cartoon, of all things, has a good set of rules for what definitely NOT to do on social media: