A BRAVE Approach: Building a Community by Effective Two-way Communications

Professor William covered the context of how to build communities in social media. Here is an additional approach for serving the same purpose. Are you incorporating these techniques yet?



LinkedIn Publishing Best Practices

…according to Maya. Here are links to some great example posts on LinkedIn’s Publishing platform, some of which you saw in class and some of which are new:

From students:

Virality = Strategy x Opportunity

#RaceTogether: 3 Reasons Behind Starbucks’ Failure

How Duke Is Changing the Way We Watch College Sports

The VW Scandal: Bad Beetles or Broken Benchmarks?

Getting Comfortable with the Future of Athleisure

Why I Love Working in a Female Dominated Workplace

An Open Letter to President Obama: How the American Dream Has Failed Me

Why We Should and Shouldn’t Take Donald Trump Seriously

From young professionals:

Why I Left Wall Street to Start a Recruitment Platform

Yes, I Do Look Like an Engineer

My Experience Creating a Diverse Community and What Most People Miss

A Millenial on How Companies Can Attract and Keep Millenials

A couple of posts on best practices:

10 Tips for Young Professionals Publishing on LinkedIn

Here’s What I Tell People When They Ask How to Crush It as a LinkedIn Writer

Too much social media can drive away your customers

So I was thinking. We have talked in class how you have to be careful what you post in any social network because you only have one shot and if posted incorrectly this can hunt you. However, on the other side, how much media should we post. Excessive media posting can also your hurt your brand. You don’t want to over post because people may simply get annoyed or stop following because without knowing you make have bombarded messages sent. Or something is posted so much that it becomes old news. Issues to consider always post quality and relevance.Also yes you may attract many likes and followers…..but what does that really mean? Are they true followers or only a few are true followers. However, I guess moderation is the key because you also don’t want people to unfollow you.


Lessons To Be Social Sales People

Let me share a list of the most influential sales people in the world and 5 lessons leaned. This is a little old article from “Forbes”.

I think the main theme of our class is how to effectively use social media in marketing as a corporation. In order for a corporation to achieve this goal, it’s also important how a marketer or sales person within a company can become socially influential as an individual. Examples of lessons are:

–“Socially surround” prospects using all the tools at your disposal

–Not all social media is created equal – choose your networks carefully

Well, these should be important. Not so surprising.


By the way, this list seems to be based on the social media influence scoring tool, “Klout”. I’m not familiar with this web-based automated analytic tool. At first sight, I thought this is innovative and very useful. But, as with often the case with such recent useful web analytic tool, we should be careful about measurement quality and its algorithm.


By the way, I know no one in this list, the most influential sales people “In The World”. I wonder, “Are they really influential? To whom?” Maybe, I just should learn more.

Cute Cat Photos over Sexy Photos!

I always thought Kim Kardashian was the all-time queen of Instagram, but just learned that not any longer! (did you everybody know?!)

It is interesting to see Taylor’s cute and personable pictures, as professor Williams mentioned and shared with us in the last class, got more attention and followers than Kim’s sexy pictures. (Taylor’s posts are much less than Kim’s, too)

The key for Taylor’s success can be exemplified by the “6 signs of good content” covered in the last lecture:


How can social media help local radio stations?

Each day while driving to school, I listen to a local Spanish radio station called Pulsar 107.3 San Diego. This radio station broadcasts to San Diego and Tijuana. This station plays music in English and Spanish. However, their commercials, radio hosts and radio talk shows are broadcasted is Spanish. I listen to a morning talk show that is led by the radio host Mario Alberto. Each day a new topic is covered that range from how to talk to your teen agers, men and women cheating on their significant other, embarrassing things that have happen to you, success stories and so forth…………… In particular I thought that it is brilliant how this radio station utilizes Social Media applications to engage their audience. For example people may call in to talk live but the host also directs their audience to their Twitter and Facebook account to leave private or public messages regarding topics covered. The listeners have different platforms to engage with the radio station. The host often reads Tweets and Facebook post and engages the audience by giving follow up questions. It not only creates brand awareness for the station. However Spanish people also find it useful because they identify and support many of the topics covered. Also, local events that are occurring in San Diego are posted as well as Hispanic events. I think this is a great way for a radio station to create more awareness for the community by using social media application. Thought I shared this.

Presidential: Who uses social media effectively?

It is well-known that the president Obama took advantage of social media back to 2008 election. Now, people’s eye has been caught by 2016 candidates. Who among them takes the most advantage of social media? The basic stats as of today (posted date) are here:

Hillary Clinton: 1,568,179 people like Facebook, 4.49M Twitter followers

Bernie Sanders: 1,751,860 people like Facebook, 743K Twitter followers

Jeb Bush: 285,857 people like Facebook, 342K Twitter followers

Donald J.Trump: 4,028,390 people like Facebook, 4.6M Twitter followers

Hillary Clinton has posted many smiling photos on both Facebook and Twitter while others don’t often do that. Bernie Sanders has relatively lower number of Twitter followers, but almost twice as many tweets as Hillary. Jeb Bush seems to uses social media more for negative campaign towards other candidates. Donald Trump’s tweets are often concise and no photos, and frequently replied and retweeted.

Here is also an interesting article. http://www.cio.com/article/2976083/social-networking/why-social-media-could-swing-the-2016-presidential-election.html

Social media plays a significant role to draw Millennial voters, who are familiar with new types of social media such as Instagram. Hillary, Bernie, and Donald have Instagram accounts. Who’s gonna win?