Readings for this week and next session, too

Sorry for the delay! Here are the readings for next week. Happy reading!

Quiz: What Makes for a Good Tweet?

You Will Not Believe How Easy It Is to Make Something Go Viral

Why Ideas and Products Become Contagious

Why Are Upworthy Headlines Suddenly Everywhere?

Increasing Sales By Answering Customers’ Questions

And here are the readings for the next class:

Create a Social Media Plan from Scratch

10 Tips for Building a Strong Community

Facebook Reach Strategies

When Co-Creation Becomes the Beating Heart


Readings for Weeks 1 and 2

Here are the readings for the first and second weeks of class. See you on the 16th!

Every Second on the Internet

The Conversation Prism

Mapping the Social Internet

Social Media is Key for Marketers (But Not How You’d Think)

Watch Out For These Social Media Marketing Myths

10 Steps for Successful Social Media Monitoring 

Tweeting Ferguson: How Social Media Can (and Cannot) Facilitate Protest

The Real Value of Facebook Isn’t Your Likes and Fans


P.S. I will post the slides and assignments to the Class Documents section of the blog–check them out there!

Welcome to MGT 489: Social Media Marketing for Spring 2016

Welcome! Repeating an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Spring Quarter 2016. We’ll use this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Participating on this blog (as well as Facebook and Twitter) is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!

11 effective ways to use social media to promote your content

Here are some tips on how to promote your social media content. Link is below.

Brief summary:

  1. Embrace the visual
  2. Headlines Matter
  3. Customize the platform
  4. Share at the right time
  5. Don’t be afraid to post several times
  6. Ask Questions
  7. Share on the right platform
  8. Pay to play
  9. Maximize your brand advocates
  10. Leverage communities
  11. Experiment with content creator communities

More tips on how to protect yourself when using social media netowks

Mcafee is one of the leading antivirus software programs used by many today to protect their computers from viruses. They have written a blog post with tips on how to protect yourself when using social media networks.

To summarize:

  1. The internet is permanent
  2. Be selective when accepting a friend
  3. Exercise caution when clicking on a link
  4. Manage your privacy settings
  5. Be aware that what you share may be shared again
  6. Don’t reveal personal information
  7. Turn off GPS function when using phone
  8. Don’t enable auto login
  9. Change your password frequently
  10. Closed old accounts that you don’t use frequently

For more details, read the link below to the actual article.

Stay controlled on social media

Immediately after terror attack on Paris, Facebook started tricolore-filter campaign, similarly as they did rainbow-filter one for marriage equality. People share the hearts with Paris by filtering their profile pictures. The movement was so quick and viral. But I don’t do this. I don’t discourage their honest grief to the victims at all, and my heart is also with Paris. However, I need to remember the same tragedy recently occurred in Lebanon and  Pakistan, so the same degree of care should have been given. Filtering pictures made me consider I might be biased to express my sorrow from one incident to another. I don’t let Facebook control me. I control my social network. The peace for every lives is our hope.