The Second to Last S in SUCCESS

Stories are essential to a good social media campaign. Indeed, all of marketing relies on them. I don’t know that I would go so far as this article in saying they are new biggest business skill, but Hubspot’s take on stories is worth a look:

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

If you can’t take Hubspot’s word for it, then AdWeek would like to chime in, too:

Why Brands Need to Skip the Ads and Start Telling Stories

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