Welcome to MGT 489: Social Media Marketing for Spring 2016

Welcome! Repeating an earlier post, this is the official blog for MGT 489: Topics in Marketing: Social Media Marketing for Spring Quarter 2016. We’ll use this blog to share content we think is relevant to the class: we can talk more in depth about topics we find especially interesting or we don’t discuss much in class, we can post outside articles and other things we think shed light on class material, and we can comment on the material shared by others in and outside of class.

This blog should be a learning experience, both in terms of additional articles and ideas and in terms of stretching your mental muscles regarding social media marketing. Feel free to post any links, videos, songs, ads, etc., and any comments, thoughts, reactions, etc., that you think will be helpful to the others in class. You can see examples of this sort of content from past sections, as well as learn from what they have shared. This will also be the place to go to get easy links to readings, assignment instructions, and lecture slides.

Participating on this blog (as well as Facebook and Twitter) is a not-insignificant portion of your grade, so check back here often, and post whenever you have something worth sharing. Above all, remember the class motto: quality over quantity. And have fun!

I’m really looking forward to working with you all this quarter!

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