Readings for Week #1 and #2

Here are the readings for the first and second weeks of class. Enjoy!

Every Second on the Internet

The Conversation Prism

Mapping the Social Internet

Social Media is Key for Marketers (But Not How You’d Think)

Watch Out For These Social Media Marketing Myths

10 Steps for Successful Social Media Monitoring 

Tweeting Ferguson: How Social Media Can (and Cannot) Facilitate Protest

The Real Value of Facebook Isn’t Your Likes and Fans


P.S. I will post the slides and assignments to the Class Documents section of the blog–check them out there!


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