2016: The Snapchat Election?

Political campaigns are a very particular kind of marketing, but marketing nonetheless, and politicians are no different from other marketers in their excitement to test the waters on social media. Snapchat in particular has drawn candidates who share instant, short-lived tidbits from the campaign trail. But the fact that these messages disappear after they are viewed or after a certain period of time poses potential issues for regulators, who kind of need to know what those messages say in order to make sure everyone follows the rules. Check out Fusion’s interesting description of this problem and others that social media might pose in the 2016 election.

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