Using popular culture to your advantage

Speaking of Mad Men, here’s a nice example of a corporation using popular culture as a springboard for social media. It makes clear they’re in the know, while being lighthearted and not discordant with the brand’s personality. Some of the references might not make sense if you don’t know the show (sorry, Nish!), but you can still use the kinds of things they’re up to as an example for how you might leverage your own favorite pop culture moments for yourself.

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