On Fusion, Felix Salmon argues that Facebook should buy Twitter, just like it did Instagram a couple of years ago. It’s an interesting idea to think about. One might wonder, for instance, whether there might be “monopoly” sorts of issues–our categorization of the networks suggests that they serve very different functions, but is that true in a more general sense? The article also shows the pitfalls of not putting the user’s experience first. We talk about that in terms of companies and brands making sure to add to the user’s enjoyment rather than detract, but there’s also a nice analogy to be made to the negative influence of putting the shareholders’ wants and needs above the customers’.
What do you think of Salmon’s proposal?