A new report on Forbes says that marketers’ social media tastes are changing:
It sounds like their tastes might be evolving, getting a little more sophisticated. Instead of simply wanting a LARGE audience, marketers prefer a high quality audience. Instead of being into location-based check-ins like Foursquare (we pretty much know this one is no longer on the radar!), it seems like visual content that is original and engaging is becoming more valuable. Also, LinkedIn is becoming popular as a place to share content, whereas it was previously mainly known for being a place to post your professional background and try to make connections for work purposes.