Unskippable Commercial?

Like them or not, GEICO continues to produce stupid commercials that effectively get my attention – dammit!  They convey their value prop in 10 seconds, and for the remaining minute, they hold my attention.  Very creative.  GEICO “made it stick” by using the “Unexpected” in the SUCCESS acronym.


4 thoughts on “Unskippable Commercial?

  1. Unexpected indeed. It’s oddly mesmerizing to watch the St. Bernard eat all the spaghetti — and skip the salad!

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