An example of SUCCESS from the lecture two weeks ago was the zombie video game Dead Island’s trailer (WARNING: Blood and Gore, Intense Violence).
Unlike most game trailers these days, this one told a sad story: how a little girl got turned into a zombie. It was emotional, it was artsy, and it quickly went viral and was proclaimed one of the best video game trailers ever. Film companies even considered making a movie based on the trailer itself.
Then the actual game came out, and it turned out to be just another mindless zombie game. Dead Island is now known as the game that infamously failed to live up to its gut-wrenching, slow-mo trailer. In spite of everything, the emotional story-based trailer did generate considerable buzz, hype and (initial) sales for the game. And apparently the movie is still happening.