Readings for Week #1

I’m looking forward to meeting you all in class tomorrow! In the meantime, here are links to the readings for tomorrow’s class, all in one place. Enjoy!

Every Second on the Internet

The Conversation Prism

Mapping the Social Internet

Social Media is Key for Marketers (But Not How You’d Think)

Watch Out For These Social Media Marketing Myths

10 Steps for Successful Social Media MonitoringĀ 

Tweeting Ferguson: HOw Social Media Can (and Cannot) Facilitate Protest

The Real Value of Facebook Isn’t Your Likes and Fans

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