Social media is a universal trend that has swept our generation. Companies and entrepreneurs have jumped on this opportunity to expand their own businesses or even create businesses for social media marketing. This new form of communication is ever-changing and adapting to become more and more user-friendly. With that, marketers need to not only keep up with these changes, but better yet, stay one step ahead of the newest online fads. There are so many different avenues for marketers to stay up to date with the most current social media news such as Social Media Examiner or Mashable (who will be celebrating their fifth-annual Social Media Day on June 30th. Meet up in your local area: http://mashable.com/smday/). I have done some of my own research through the projects MySMN’s team has been working on and through other blogs, so here are a few tips on what will be the most up and coming in social media!
1. Don’t put all your eggs in one basket. You will gain a much larger audience if you spread out your manpower on different social media platforms. Facebook, Twitter, Pinterest, LinkedIn, etc will have so much more to offer you if you use them all. Of course, remember what type of business you are and what type of audience you hope to attract so use the platforms that best suit you. Entrepreneur
2. Google+ is a thing! Maybe I only use Google+ for the “Hangouts,” but for those of you trying to amplify your company, use it for SEO! Businesses need to keep an eye out for Google+ because everything will tie back into the SEO industry through Google’s own algorithm. It makes sense that the largest search engine company would create a social media platform that best helps Search Engine Optimization; the puzzle fits so start utilizing the obvious answers. Google+ accesses Google Authorship, which helps the search engine recognize the content of your blogs and websites (something Facebook and Twitter will not do). Entrepreneur
3. Visual content is captivating. Now, this one makes sense. At MySMN, we focus a lot on visuals and having well-planned graphics. Pictures are visually stimulating for viewers and provides information quickly. Infographics are great with social media marketers because they pass on information in the most simple way! MySMN
Now take these tips and integrate them into your own marketing scheme. Don’t wait until the trend has passed because the secret to social media marketing is keeping up with social media!