Customer service via social media

GM’s recent recall issues have put their social media efforts to deal with customer complaints and prevent further damage to the brand in the spotlight:

GM Uses Social Media to Manage Customers and Its Reputation

Even if they don’t think that Facebook advertising is worth it, GM recognizes the power that social media has to deal with more intangible issues.

 

UPDATE: Not all troubled industries are having the same luck. It turns out JPMorgan’s social media misfortunes are shared:

Awkward Banks Struggle to Find Friends on Social Media

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