Virality versus Longevity

Virality is a great goal in social media–getting others to help spread your message is both efficient and a good sign of potential success. But it can be important to remember that virality and longevity are orthogonal, or even in opposition. Here’s some interesting observations regarding this relationship:

Why the Most Popular Viral Hits Spread Slowly

How Adoption Speed Affects the Abandonment of Cultural Tastes (paywalled off campus)

 

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